Innovation Toolkit

How to turn your idea into a convincing concept

In the early phase of innovation you have more questions than answers.
At the same time you are expected to judge the potential of an idea as reliably as possible.
Stakeholders, partners and sponsors need to be convinced.


How can you identify and safeguard the most critical aspects right from the start with minimal resources?

In this training you learn in two days how to develop all the essential elements of a bullet-proof concept. You learn to ask the critical key questions and you get simple and pragmatic tools to answer these questions in the early stages of innovation.


1    Customer / User Perspective

  • Value Proposition Canvas
  • Empathy Map
  • Customer Journey

2   Technology Perspective

  • Technical problem solving & TRIZ
  • Technology Readiness Level

3   Business Perspective

  • Strategy Canvas
  • Business Model Canvas
  • Market Sizing & Positioning

4   Big Picture

  • Feasibility: Hypothesis Testing & Pretotyping
  • Critical Unknowns
  • Next Steps