Whether in B2B or B2C: understanding the perspective of customer, users and buyers is essential for any innovation project.
Design Thinking is a pragmatic approach centered around the target group. It helps you to develop products, services and processes with real benefits that will be received enthusiastically.
In three days you learn how to work independently with Design Thinking in your organization, how to plan which methods to use and how to get your colleagues on board.
After the training you will know …
… what really matters in setting up a Design Thinking project,
… which tools and methods are most helpful in different settings,
… hot to design and facilitate workshops,
… how to keep workshop participants motivated,
… which levers to pull for obtaining the best results,
... how to effectively establish Design Thinking in your organization.