Whether in B2B or B2C: understanding the perspective of customer, users and buyers is essential for any innovation project.
Design Thinking is a pragmatic approach centered around the target group. It helps you to develop products, services and processes with real benefits that will be received enthusiastically.
Experience the entire process in two days and understand the underlying principles.
After the training you will know …
… how empathy can help you discover relevant needs and insights,
… how to produce a wide variety of exciting ideas in a short time frame,
… why prototyping and testing are so important,
… how to rapidly build prototypes from simple materials,
… how to effectively accelerate product and service development.